Why does Facebook matter? Innovation and Revolution

London, UK - 11th January 2011, 14:15 GMT

Dear ATCA Open & Philanthropia Friends

[Please note that the views presented by individual contributors are not necessarily representative of the views of ATCA, which is neutral. ATCA conducts collective Socratic dialogue on global opportunities and threats.]

$50 Billion

Facebook has recently been valued at $50 billion by Goldman Sachs. It now has 590 million users worldwide, making it five times larger than Twitter. If Facebook was a country, it would be the third largest in the world behind China and India. More than 30 billion content items are posted on Facebook every month and its revenue exceeds $2 billion per annum.

Innovation and Revolution

Asymmetric Power for Innovation: Is Social Media a Fad or the Biggest Shift since the Industrial Revolution?

1. What are your thoughts, observations and views?

2. We have dedicated significant resources over the last five years to understand and to harness the power of social media and its role in creating self-assembling dynamic networks. There is a way to benefit massively from this new technology without large-scale investment. The early adopters can leap forward significantly in comparison to their peer group. In fact, social media can help to cut costs drastically whilst helping to boost worldwide awareness for a particular cause, product or solution, without excessive need for cumbersome advertising and marketing. Social media’s capacity to provide immediate customer and stakeholder feedback is also extraordinary. We have found that social media, when used correctly, delivers unrivalled innovation at unprecedented speed. In some instances, it has the capacity to spark a revolution!

3. If there is an innovative way in which you or your organisation has benefited from social media, or you would like to harness social media for world-class innovation, we would be interested to hear from you..

24/7 Updates

ATCA is providing continuous updates via Facebook, Twitter and LinkedIn. The most vibrant ATCA community, by far, is on Facebook. If you wish to receive our 24/7 updates, view the Socratic dialogue or participate, please enrol for gratis membership at ATCA’s base on Facebook.


If you are concerned about privacy on Facebook then please note that there are a number of settings which you can customise to control access. Look forward to innovating with you in cyberspace!


We welcome your thoughts, observations and views. To reflect further on this subject and others, please respond within Twitter, Facebook and LinkedIn's ATCA Open and related discussion platform of HQR. Should you wish to connect directly with real time Twitter feeds, please click as appropriate:

. ATCA Open

. @G140

. mi2g Intelligence Unit

. Open HQR

. DK Matai

Best wishes

ATCA: The Asymmetric Threats Contingency Alliance is a philanthropic expert initiative founded in 2001 to resolve complex global challenges through collective Socratic dialogue and joint executive action to build a wisdom based global economy. Adhering to the doctrine of non-violence, ATCA addresses asymmetric threats and social opportunities arising from climate chaos and the environment; radical poverty and microfinance; geo-politics and energy; organised crime & extremism; advanced technologies -- bio, info, nano, robo & AI; demographic skews and resource shortages; pandemics; financial systems and systemic risk; as well as transhumanism and ethics. Present membership of ATCA is by invitation only and has over 5,000 distinguished members from over 120 countries: including 1,000 Parliamentarians; 1,500 Chairmen and CEOs of corporations; 1,000 Heads of NGOs; 750 Directors at Academic Centres of Excellence; 500 Inventors and Original thinkers; as well as 250 Editors-in-Chief of major media.

The Philanthropia, founded in 2005, brings together over 1,000 leading individual and private philanthropists, family offices, foundations, private banks, non-governmental organisations and specialist advisors to address complex global challenges such as countering climate chaos, reducing radical poverty and developing global leadership for the younger generation through the appliance of science and technology, leveraging acumen and finance, as well as encouraging collaboration with a strong commitment to ethics. Philanthropia emphasises multi-faith spiritual values: introspection, healthy living and ecology. Philanthropia Targets: Countering climate chaos and carbon neutrality; Eliminating radical poverty -- through micro-credit schemes, empowerment of women and more responsible capitalism; Leadership for the Younger Generation; and Corporate and social responsibility.

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